Greeting cards are officially good for you!

30 April, 2013 0 comments Leave a comment

Dr Lynda Shaw, the respected cognitive neuroscientist and psychologist, has presented the findings of laboratory experiments that gauged what actually happens in the brain when someone reads a handwritten greeting card. The study (commissioned by the Royal Mail) measured the brain's reaction to receiving a hand written card and comparing that to electronic messages received either via facebook, email, text or twitter. 

The experiments revealed a far greater positive emotional response to a handwritten card when compared to electronic messages such as social network messages and emails. Handwritten cards were shown to trigger the 'feelgood / happiness transmitters' in the brain twice as such as social media messages and three times more than emails.

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