Greeting cards are officially good for you!

30 April, 2013 0 comments Leave a comment

Dr Lynda Shaw, the respected cognitive neuroscientist and psychologist, has presented the findings of laboratory experiments that gauged what actually happens in the brain when someone reads a handwritten greeting card. The study (commissioned by the Royal Mail) measured the brain's reaction to receiving a hand written card and comparing that to electronic messages received either via facebook, email, text or twitter. 

The experiments revealed a far greater positive emotional response to a handwritten card when compared to electronic messages such as social network messages and emails. Handwritten cards were shown to trigger the 'feelgood / happiness transmitters' in the brain twice as such as social media messages and three times more than emails.


« previous post   |   next post »

Comments

Leave a comment

Comments have to be approved before they appear here

We accept these payment methods:

Amex Delta Maestro Mastercard Paypal Visa Visa Electron

Message here!