Greeting cards are officially good for you!

Apr 30, 2013alan auld

Dr Lynda Shaw, the respected cognitive neuroscientist and psychologist, has presented the findings of laboratory experiments that gauged what actually happens in the brain when someone reads a handwritten greeting card. The study (commissioned by the Royal Mail) measured the brain's reaction to receiving a hand written card and comparing that to electronic messages received either via facebook, email, text or twitter. 

The experiments revealed a far greater positive emotional response to a handwritten card when compared to electronic messages such as social network messages and emails. Handwritten cards were shown to trigger the 'feelgood / happiness transmitters' in the brain twice as such as social media messages and three times more than emails.

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